Finalist for Retail Architectural Specs & Standards Software

Primark Guru is the retail architectural specs and standards software portal that facilitates design compliance of the Primark brand across its diverse and dispersed supply chain.

Selected as a finalist in the Collaboration Project of the Year in the 2020 Construction Computing Awards, the architectural specs and standards portal is used by the retailer’s supply chain for managing design and equipment specifications are adhered to in the retail fit-out of its 370 stores in 13 countries.

The retail design portal was designed, delivered and populated by Primark’s internal store development team, leading property software IconSystem by Elecosoft, designers and architects Prosper and retail planning experts C A Design Services.

Retail architectural specs and standards software - project collaboration finalist

The Go-To Location for Architectural Specification & Design

As the architectural specs and standards portal Primark Guru is THE go-to location for multiple sources of information including AutoCAD floor plans, StoreSpace planning tools and instore display equipment specifications, all from within a single system.

Design of the portal was crafted by architectural agency Prosper with their 25 plus years’ experience of working with Primark giving them a thorough understanding of the retailer’s process. This has enabled them to create a user-friendly system.

It collates vital information including architectural construction details for both front of house and back of house, retail fixtures and equipment as well as signage.

Creating a Unified Store Development Environment

The architectural specs and standards portal is now used across the retailer and its supply chain with 422 registered users 10% of whom log in each day.

The integration of StoreSpace into the IconSystem ensures Primark Guru creates a unified store development environment, joining the dots between the equipment specification and the store space planning process. Improving productivity and driving cost savings.

Quentin Bossom, Design Manager, Primark.

“We knew there had to be a way of linking together our equipment specifications and architectural standard details with our floor planning processes. Our internal teams working with C A Design Services and Prosper has made this happen. Now we can efficiently count and report on space usage within Primark stores, including linear merchandising capacities at store and floor level. As a result, StoreSpace® is facilitating savings in time, cost and waste throughout the planning and loose equipment procurement process, contributing to the creation of profitable store layouts.”

unified store development environment created by StoreSpace and Iconsystem
Retail space planning- managing loose equipment with StoreSpace
StoreSpace & Iconsystem managing Primark's retail specification and design

Get in touch

To find out how C A Design Services can help you manage store development including specification and design, please fill in the form or email

Project collaboration of the year

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Employing over 100 people across five UK locations we offer an unrivalled, comprehensive and integrated range of planning, communication, design, architecture and implementation services, as well as sector specific software applications StoreSpace® and Storeview®.

C A Design Services is registered in England No. 01595687 at The Design Centre, Hewett Road, Gapton Hall, Great Yarmouth NR31 0NN.

Phone: 01493 440444

C A Design Services accreditations