The design of the 1,900 sq ft women’s store – the second of its kind globally – was all about creating an ‘on brand’ experience that would represent the diversity of the Levi’s female customer.
Levi’s approach and openness to Lucky Fox’s creative design solutions was inspiring and essential in creating this experience enforcing the brand ethos for customers to make Levi’s their own.
From the LED window signage reading “Started by us, finished by you”, through to the beautiful and authoritative campaign images of the Levi’s women, to the bespoke hand painted murals by Jessica Sharville, in the fitting rooms.
C A Design Services was delighted to create this StoreView of Levi’s first UK Women’s Store as part of our sponsorship of the Creative Retail Awards.
Organised by the Shop & Display Equipment Association (SDEA) and Retail Focus Magazine, the Creative Retail Awards is an annual event recognising and rewarding innovation and excellence in retail design.
CADS is delighted to be sponsoring the Overall Store Collaboration category for new stores opened in the last 12 months that demonstrate clear communication and collaboration between suppliers, designers and the retailer throughout the whole design process, from planning to completion.