The Challenge: Sharing New Store Design Concept with Head Office Stakeholders
The Argos Store in Fakenham was undergoing a a fit out for a new design concept and the store development team wanted to be able to demonstrate the changes to stakeholders at head office.
Our Approach: StoreView Virtual Tour Illustrates Changes From Before and After Store Fit Out
C A Design Services proposed a StoreView® virtual tour to show the in-store branding changes enabling store development staff to review the changes – and clearly understand the differences in branding and fit out materials.
With easy online access, staff were able to clearly understand the differences in branding, fit out materials and customer flow – all from the comfort of their own desks.
The great advantage was improved communication with staff fully informed of the changes, while in reducing the time and cost for staff to visit the store in person.
StoreView® provided a great and cost-effective internal and supply chain communication tool.