The Argos Fakenham was undergoing a a fit out for a new design concept and wanted the ability to demonstrate this to stake holders at head office.
C A Design Services proposed a StoreView® model to show the in-store branding changes enabling store development staff to review the changes – and clearly understand the differences in branding and fit out materials.
With easy online access, staff were able to clearly understand the differences in branding, fit out materials and customer flow – all from the comfort of their own desks.
The great advantage was improved communication with staff fully informed of the changes, while in reducing the time and cost for staff to visit the store in person.
StoreView® provided a great and cost-effective internal and supply chain communication tool.