Survey partner supporting development of European concessions
From its head office in New York Polo Ralph Lauren (PRL) operates over 490 retail stores and over 580 concessions at approximately 260 retail locations throughout Asia, Australia and Europe.
PRL sells a range of apparel, accessories, watches, jewellery, perfumes and home products under the brands Ralph Lauren, Polo, Double RL and Denim. These are sold in store and from various e-commerce sites.
PRL approached CADS to assist with the development of its European concessions. They wanted a survey partner to capture specific information about the proposed location of concessions. This information would enable each individual brand project manager to accurately design and deliver the fit out of those concessions within a tight timescale.