Creating an HSE Video for Iceni Marine Services

Project deliverable:

3D Animation

Communicating Essential Health & Safety Procedures to Staff

Iceni Marine Services, based in Lowestoft Suffolk, charter workboats for the Wind Farm industry, particularly for transferring personnel to and from the offshore wind farms including Greater Gabbard off the Suffolk coast and Gwynt y Môr off the North Wales coast.

As part of their legal duties, Iceni must ensure that the strict emergency, health and safety procedures are communicated to the passengers and crew on board each vessel. Traditionally Iceni had communicated this message with a rather old video using a set of static images and a voice over.

However in Spring 2014 Iceni, commissioned a four minute fully animated health and safety video to communicate the exact safety procedures required, reflecting the company’s professional operation. The animation needed to be tailored to the nine different operating workboats.

CADS initially created 3D models of the workboats from Iceni’s 2D CAD plans, and then developed the animation in story board format. CADS worked in close collaboration with Iceni at every stage to ensure the desired quality and accuracy was achieved.

By using an HSE video to communicate their health & safety procedures, Iceni Marine enjoyed a number of benefits.

The most practical benefit was in illustrating dangerous situations that would have been costly and difficult to recreate, such as launching a lifeboat and rescuing a man over board. In addition, because a number of the procedures were consistent across all nine boats, CADS 3D Studio was able to use modular video sections that could be re-used across the five individual animations for the different vessels.

Finally, the animations have commercial longevity. They are quick and cost-efficient to update as procedures and legislation change. Particularly when compared to a film crew, who would have historically been used.

CADS were also able to supply an interactive panoramic model which was created from the laser survey information captured for the client’s Health and Safety video.

What the client said

“When commissioning our new health and safety video we wanted a result that reflected the technical expertise of the business. We were delighted to find C A Design Services down the road from us and having seen what they were capable of we had no reservations in employing their services.

They engaged us in the creative process, working with us to create storyboards and voiceover scripts as well as in the process of reviewing and making final amends.

We wanted our health and safety videos to be updated easily when processes changed or new boats acquired. As a result CADS proposed a modular solution where video clips could be swapped in and out, which means for our new boats we only have to create new clips for the unique elements particular to that boat. We recently utilised this process and saw the benefit of it with our latest addition, the Iceni Conquest.

I would heartily recommend C A Design Services. We thoroughly enjoyed working with the team and are extremely happy with the final health and safety videos that we now have playing in all our boats. The videos are informative and engaging and help to keep passengers and crew informed and safe when travelling on board our boats.”

Guy Gibson, Director, Iceni Marine Services

If you’d like to discover more about CADS 3D Visualisation Services, please contact Guy Moates on 01493 412806 or email