Measure Queues, Count, Track, Monitor
Blue-Eye Video
Understanding customer behaviour is now easier and can be linked to your building plans to identify trends and maximise your floor layouts.
We can help you improve your business by helping to understand consumer behaviour and keep an accurate count and track of people or objects. In summary, sensors are set up to monitor movement and the data is collected allowing sophisticated behavioural analysis. We can count, track movement or monitor queue lengths, and our system promises 99.91% accuracy.
One of the benefits of using our customer monitoring system is that it enables you to view behaviour in a non-intrusive way. Although the sensors use visual methods, once the video signals have been processed by the software, no images are retained by the system. No personal data protection issues are encountered as video sources are only used to create data and are then instantly discarded.
There are 4 basic types of sensors available:
B-Top
The B-Top sensor is a bi-directional counting device, which captures people passing across a certain point. The best place to set up this sensor is at entrance and exit points of a building to calculate accurate footfall.
The sensor is set up to count accurate footfall and direction information.
B-Queue
Use these sensors to monitor and manage your queue lengths. Particularly useful if you want to see if queues are kept to a minimum and that extra tills are opened when the length reaches a certain point.
B-Attract
These sensors are designed to be set up in front of points of interest. For example, a shop window or aisle-end display material to see how many people pause to look – this measures their ‘dwell time’.
People are captured pausing to look at a window display – tie this in with B-Track and/or B-Top to see how many of these enter the store and become shoppers.
B-Track
Sensors are set up with blanket coverage of an entire floor or area (e.g store or department) to track all customer movement. Interactions between staff and customers can also be measured – how many times and for how long.
B-Track presents back the information in number form.
The sensors locate and circle the people being tracked; this is then turned into figures showing the number of people and routes taken.
We have developed StoreTrax. This is an application which complements B-Track by showing the tracking data on CAD plans to make more sense of the information. For example, a store plan will show lines of the customer movement – see picture below – and you can see which routes customers tend to take and therefore plan your shops better. It can also highlight hot spots or cold spots in store – perhaps a category needs moving or the new POS promotion is not working well.
Store planners can interactively query areas on a CAD file to examine dwell time and customer number statistics. Here you can see hot spots of activity at the top left and top centre of the store, and also near the till area.