Automated audience measurement systems have primarily been aimed at digital signage operators, however we have now further applied the technology to suit in-store point of purchase, shop windows and other customer focussed areas in retail outlets.

By measuring how customers react to in-store promotions, displays or installations, retailers can actively take steps to refine their marketing strategy; these metrics assist store planners and marketing teams increase in-store appeal and bottom-line performance.

 

You can now respond more quickly to changing customer behaviour patterns and gain a more accurate understanding of the displays that work and, more crucially, those that don't. Using standard webcams, PCs and the latest processing software, we are now able to offer you previously unobtainable, in-store activity metrics.

The systems, powered by Quividi technology, are a range of sophisticated software tools that automatically calculate metrics such as attention time, number of viewers, gender and age bracket information. All data is processed locally and subsequently uploaded on to a secure online data suite. No customer images are ever recorded, so there are no privacy or data protection issues to consider.

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• Number of Viewers
• Viewer Age Classification
• Viewer Gender Recognition
• Opportunity to See (OTS)
• Dwell Time
• Attention Time

Automated audience measurement

This low profile equipment produces powerful results and by having a USB webcam in the target vicinity and using advanced image recognition algorithms, our system calculates instantaneous and continuous audience data.

NEW Age and Gender Recognition

Even with a moment's glance, our software can calculate the gender of a viewer and assign them to one of 4 age classes. Plus, no images are ever recorded so your customer's privacy is protected.

Online Access - Accessible data that works with your existing applications.

All data is continuously uploaded to our secure, online information suite where it can be manipulated, customised and output as PDF, CSV or JPEG file types.

 

 

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Benefit from wealth of data available, without having to utilise internal resources.

We are able to provide a complete, turnkey solution that includes supply, installation, calibration, maintenance, updates and data presentation. Please contact us to find out more.

 

 

 

 

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If it's in your store, you can measure the reaction to it.

Our systems are really simple and versatile to implement and can be included anywhere that you want to collect data. Installations can either be temporary and moved around your estate, setup as a network of systems that send data to the same online portal or built-in as part of a feature or display.

Tomorrow's technology today, from C A Design Services - Helping you to take the guesswork out of in-store promotion strategies and maximise the return on marketing initiatives.

 

Typical installations may include:

• Digital Signage: Monitor who responds to your media and fine tune your digital signage content.
• Point of Purchase: By designing a USB camera in to POP displays, you can collect a wealth of information.
• Kiosks: Track peak usage periods and demographic profiles to perfect your kiosk strategy.
• Shop Windows: Find out who's really been shopping to make the most of your store frontage.

 

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